Communications
Through clear messaging, creative storytelling, and consistent visuals, Communications connects every discipleship initiative and helps parishioners understand the invitation and take their next step.
The Communications
behind Discipleship
Explore the complete communications strategy behind our discipleship program, including messaging, branding, campaign planning, communication channels, timelines, and examples from each phase.
The Communications
behind Discipleship
Explore the complete communications strategy behind our discipleship program, including messaging, branding, campaign planning, communication channels, timelines, and examples from each phase.
witness videos
Witness videos became one of the most impactful parts of our communications strategy. Shared after Mass and across parish platforms, these testimonies allowed parishioners to encounter authentic stories from within their own community.
Featuring adults, families, ministry leaders, and teens, the videos reflected the full life of the parish and helped every generation recognize that discipleship belongs to everyone.
Playlist
2:06
2:30
2:01
2:01
In a discipleship-centered parish, communication becomes more than sharing information—it becomes accompaniment, walking alongside parishioners as they grow in relationship with Christ and deeper into the life of the Church.
Graphics
Mass & Campus Screens
These graphics are displayed on screens throughout the parish campus and before Mass to share key messages, invitations, and next steps with parishioners.
Flyers
Flyers were used from the Ministry Fair through Covenant Weekend to keep the invitation visible and continue the conversation. They reminded parishioners to pray about their commitment and complete a covenant card when they felt ready.
Bulletin Pages
We communicate about discipleship throughout the year through a variety of bulletin content. Before each phase begins, we introduce it and explain what parishioners can expect. We also provide follow-up information, offer more detailed explanations when needed—such as for the guided Holy Hour—and share recaps from Covenant Weekend so parishioners can see the community’s participation.
Discipleship Banner
We printed a large discipleship banner to display in the narthex throughout the year and at every discipleship event, providing a consistent and recognizable visual presence for the program.
let's connect
Have questions about our communications strategy or want to learn more about the materials we created for the discipleship program? We’d be happy to connect, share what we’ve learned, and continue the conversation.
Valeria Talavera
Communications Director
vtalavera@st-ann.org
let's connect
Have questions about our communications strategy or want to learn more about the materials we created for the discipleship program? We’d be happy to connect, share what we’ve learned, and continue the conversation.
Valeria Talavera
Communications Director
vtalavera@st-ann.org